I Take My Job As My Hobby And Work 18 Hours Everyday, Says Dangote
President of the Dangote Group, Alhaji Aliko Dangote, has revealed key tips behind his success and elements that has helped him attain the position of African richest person.
Dangote, in an interview for the 2017 KPMG CEO Outlook, said that he rises before 5:30 a.m. every day and after prayers and running 10 kilometres, he is at the office by 8:30 a.m. putting in 18-hour days on a regular basis.
According to him, “I don’t really take my job as something I have to do, it is my hobby.
“Twenty-four hours in a day really is not enough,” he added.
Speaking about brands, Dangote mentioned that the group focus so much on quality and has helped Dangote Cement become an acceptable brand in the cement industry.
“We concentrated on quality. We knew customers would not trust our brand because they’d been used to one brand for over 50 years. That’s how we came out to have the best quality ever.”
The Dangote Group, one of the leading diversified business conglomerates in Africa, generates revenues in excess of US$3 billion and employs more than 26,000 people, with business interests as diverse as cement, sugar, pasta, natural gas, and telecommunications.