The Missing Ingredient, By Muhammed Karamba
Buhari’s absence has brought to light some interesting aspects of the current government which Nigerians should be proud of. The Acting President Yemi Osinbajo is doing an excellent job while his boss is away. Some are already calling for Osinbajo 2019. But who is to take credit? What is the reason for such disparity between the stewardship of a Boss and his deputy?
One thing is for certain, Prof Osinbajo was chosen by President Buhari. Whatever good comes from the former came as a result of a decision by the latter. The least we could do is to give Buhari the credit of choosing such a capable hand to be in charge of this Nation in his absence. Moreover, Osinbajo cannot make any critical decision without contacting his boss. Everything the Acting President has been given credit for has to be sanctioned by the President himself. The only area where the VP has superseded his boss is one which I call “The missing ingredient”
The success of any government depends greatly on its Public Relations management. Buhari doesn’t have the best of PR management teams. His PR team is characterized by either making statements and systematically retracting them or staying mute when the nation is asking for answers or refusing to give the voice of the people a listening ear. This has mostly been the case.
A good PR team is one which scrutinizes the meaning of every word or statement that should be said in the name of the Presidency down to the comprehension of the most biased Nigerian. It is one which forces the President to make statements when the need arise and vice-versa. It is one which understands that citizens deserve comprehendible truth when they demand for them and even when they don’t. It is one which understands that, it is the makeup artist which determines whether citizens see good president or an ugly one.
Prof Yemi Osinbajo has a good PR team and we all have seen the difference it has made. Few days and people are already appreciating. This is the litmus that has exposed a flaw in Buhari’s administration. It is time for the President to look beyond political affiliation and choose the best artists to paint a picture of his administration. I wish the President a healthy return and a successful tenure. God bless Nigeria