Introducing…The Yellow Generation; By Zion Nwabuwa
Comedienne and show hostess Joanne Rivers (bless her soul) said before she died.. “so many cosmetic surgeries, I hope God recognises me”. That might have sounded like her every other witty talk but the late Ms. Joanne knew exactly what she was saying and in that joke was a hidden message.. “stay the way God created you”!
This message seems to have fallen and trampled on the ground by majority of the Nigerian populace especially those between ages 19 and 50.
My friend once told me he couldn’t recognise many of his old colleagues especially the females.
You might be able to guess what I’m talking about at this point…Yes! It’s the colour in town now…yellow!
It baffles me and every other sane folk how this madness got into Nigeria. Was it a bug, virus or some sort Hollywood glam move?. Whatever the case is, this virus is spreading really fast and getting difficult to contain! From the man on the street to the high-grade presenter, musicians to actors, everybody wants to be “yellow”!
I know this girl who was quite light-skinned but after a while became as bright as a lit fluorescent tube. Another one started with the face, extended to the hand then for some reason she stopped. When tackled, her story was “I’m reacting to a pimples cream”…I thought to myself..did the cream spread to your hand?
On one part I won’t blame them as every major outfit gives preference to light-skinned girls. Big Nigerian banks are guilty of this crime!…the bank that has orange as a theme colour, another, owned by a South-Southern businessman with red as theme colour and one with the name of a precious stone and a “light-skinned” Ibo man as chairman are the major culprits here.
Advertising agencies have also aided this highly unwarranted act of bleaching by stating when recruiting for big jobs… “light-skinned models only”.
Peer influence might not be ruled out because teenagers nowadays tend to pick some shameful acts from more intimidating friends. The “oyinbo” mentality has eaten deep into our system that we forget the reason they are white is their lack of melanin (the black pigment) and they have the weather to support that. This is Africa by the way and our weather is sorrowfully hot! Sadly, people like HIP TV VJ, Toke Makinwa, eccentric presenter Denrele Edun, Tonto Dikeh, Cynthia Morgan and Dencia all seem to forget that fact. Check many of our Nigerian celebrities when they’ve had a very long day and you’ll argue with yourself what their true colour is. Some of them already have patches of green on some parts of their bodies and support the smell that emanates from them with heavy perfuming,
It’s a shame that our pride as Africans is being washed away by low self-esteemed Africans who believe in the superiority of the white (this case, yellow) race. If this unwholesome set of people (who painfully seem to be getting converts by the day) have their way colour yellow will be added to the Nigerian flag.
Even in religious settings the fairer ladies are often made ushers, lead singers, greeters and pastors’ attendants while the dark ones are drafted into sanitation, maybe media or the prayer team.
The old folks are not left out of this ugly act and they include a former governor of a South-Western state who is recontesting, and some popular female socialites.
Interestingly this trend doesn’t seem like it will go away any time soon, instead it is getting stronger and if that silly mindset of yellow girls being finer and more appreciated is not changed then in 10 years time we all might not be able to identify each other anymore!
Beaching the skin has several disadvantages, chief of which are multiple colouration of skin, over-softness of the outer layer, wrinkles, colour patches and in the case of accidents stitching the skin will be extremely difficult.
For those of us who still have our minds sane, please let’s stand firm in our belief and pray fervently and ceaselessly for the yellow generation.
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