Facebook Introduces More Controls In Audience Network
Facebook will, over the next few months, launch additional controls for advertisers using Audience Network, Instant Articles and In-Stream Ads. It will also make existing controls easier to use.
Ads in Instant Articles and In-Stream Ads on Facebook and Audience Network let advertisers connect with people across several different experiences.
Facebook already provide advertisers with several controls, including the ability to opt-out of Instant Articles, Audience Network and in-stream ads on Facebook. They can also exclude delivery of their ads to sensitive categories, like dating and gambling. If advertisers want to use a more granular control, they can upload block lists of publishers & apps.
The additional controls include:
Pre-Campaign Transparency: Facebook will begin offering upfront, publisher-level transparency across the Audience Network, Instant Articles and in-stream ads on Facebook. For the first time, advertisers will be able to see a list of where their ads could potentially deliver prior to setting a campaign live. Facebook is currently testing this with a select group of advertisers who are running ads on Audience Network within the video views objective. This test will help the company build the right product with the goal of extending it to all advertisers, all objectives, Instant Articles and in-stream ads on Facebook later this year.
Blocking at the Account Level: To make the block process even easier, advertisers will be able to apply their block lists at the account level instead of having to log-in to each specific campaign or set of ads. This will help advertisers make their lists consistent across potentially hundreds of campaigns and thousands of creatives. Starting next month, Facebook will roll out this control to Audience Network and Instant Articles. Later this year, the company plans to extend it to in-stream ads on Facebook.
Choice Over Video Placements in Audience Network: Facebook will start to allow advertisers to specify the types of placements, (e.g. in-stream or native and interstitial), they want their video campaigns to run in through a simple opt-out format. As part of their commitment to businesses, Facebook will continue to provide more transparency, controls and a premium experience across Audience Network, Instant Articles and in-stream ads on its platform.
Facebook looks forward to working with advertisers to build the tools they need to be successful across these placements.