Popular blogger, Abubakar Sidiq Usman, who is also known as Abu Sidiq has declared interest for the position of the National Publicity Secretary of the All Progressives Congress (APC).
Abu Sidiq, who is an Urban Planner by training but has been in the media profession as a result of his love and passion said he is running for the position of National Publicity Secretary so project the party in a way that it will ”continue to hold sway at the centre and win even more states, the national and state assemblies and the local government.”
In his declaration address, the current head of Digital Media of the Buhari Media Organisation who was a member of the media committee of the APC Presidential Campaign Council in the 2015 elections said he will reposition and digitally transform the communication arm of the party if elected at the forth coming national convention of the APC.
His declaration statement read in full:
More than five years ago, political actors and gladiators from different parts of the country put heads together to birth what is known today as the All Progressives Congress. The purpose of that creation is “to construct a progressive state anchored on social democracy, where the welfare and security of citizens are paramount.” While the party has faced some challenges in achieving this well thought out objective especially coming into government at a time the nation was on the brink of collapse, there is no doubt that the governing All Progressives Congress is making a steady and sustainable progress in the nation’s development.
As the governing party makes progress in this direction, everything must be put in place to ensure that the process is not truncated. Doing this, will require that the party continue to hold sway at the centre and win even more states, the national and state assemblies and the local government. While this can be achieved by managing the process that enthrones efficient relationship with the Nigerian public, equally important is a highly skilled and experience person to drive that process.
It is on the basis of the above that I have decided to be of service to the party with the intent of joining hands with other officials to move it forward. It is therefore my pleasure to formally declare my intention to contest for the position of the National Publicity Secretary of our great party, the All Progressives Congress in the June 2018 national convention.
I offer myself for this position with the readiness to deploy a different but an all-encompassing approach towards propagating the party’s values and ideologies. Over the years, I have demonstrated the ability and the capacity of a reputable media practitioner and this I have used to the great advantage of my party, the All Progressives Congress.
Having held the position of Communication Director of the All Progressives Youth Forum (APYF), served as a member of the media committee of the 2015 Presidential Campaign Council of our great party and currently head the digital media unit of the Buhari Media Organisation in addition to my vast experience in managing media for individuals and organisations, I have the requisite knowledge to function effectively in this office.
I am convinced about my active involvement in the formation, growth and success of our great party and believe that I am committed and loyal enough to join others to further reposition our Party for the tasks ahead especially in the management of her image.
My mission is to introduce a political public relations mechanism that encompasses a two way process that will be both beneficial to the party, her members and the Nigerian public. Information on happenings in the party will be passed to the public and in return give the party insights into public opinions about its plans, programmes and activities. In addition to that, I intend to synergise the media and communication relationship between the party organs at the national, state, local government and ward level on one hand and the various arms of government on the other hand.
I shall also use my years of media experience and expertise to employ relevant and target based communication techniques that will spread the political influence of the party. A good example will be in the usage of famous and successful people to speak on critical issues of the party.
With a good understanding of the place of media management for a political party, I will strive to set agenda that will maximize positive press coverage and minimize the negative ones for the party. I will also manage the political image of the party in a manner that will promote trust and match the interest of the party with that of the public.
My intention to run, having received the endorsement of young members of the party and other critical stakeholder cutting across class and demography, is not only an advantage to the party, but also an opportunity to revive the hope of Nigerian youth who may have lost hope in participating in activities that defines their future. Apart from my resolve to reposition and digitally transform the communication arm of the party, I believe that my election as the National Publicity Secretary will satisfy the call for youth inclusion in politics and governance and encourage young people to join the APC.
As I take on this bold step, I express my commitment to be an engaging National Publicity Secretary that will work to create transparency about how the party operates and be an advocate for all party members. I will use my position to engage Nigerians and initiate engagement with the Nigerian youths on ways to galvanize actions towards moving Nigeria forward.
Long live the All Progressives Congress (APC)
Thank you and God bless