American singer and rapper, T-Pain, has been announced as the host of
Heineken’s Live Your Music party by Nigerian Breweries, brewers of
premium beer brand, Heineken.
The Heineken Live Your Music party is a celebration of music, tailored
to give music lovers a passionate music experience and an avenue to not
just listen to the music but also live their music.
This announcement was made by Sampson Oloche, Portfolio Manager,
International Premium Brands, Nigerian Breweries Plc., at the press
cocktail for the 2016 Heineken Lagos Fashion and Design Week held at the
Heineken House on Tuesday, 11 October.
“We’re happy to sponsor this year’s Heineken LFDW themed ‘Connecting the
dots’, to reaffirm our commitment to the growth and expansion of
Nigeria’s fashion industry,” said Oloche. “We’re putting together a
fantastic after party for Heineken LFDW to be hosted by T-Pain. The Live
Your Music party will create an excellent music experience that is in
line with Heineken’s global reputation as a premium beer brand.”
Guests will experience brilliant fusion of lights, fashion and music at
the Heineken Live Your Music party featuring popular Nigerian DJs and
the interactive music Takeover session, where guests get to choose their
The Heineken Live Your Music party will take place on the closing night
of Heineken LFDW 2016, Saturday, 29 October.
The Heineken® brand, that bears the founder’s family name – Heineken –
is available in almost every country across the globe and is the world’s
most valuable international premium beer brand.
To follow Heineken® on Twitter visit www.twitter.com/heineken and to
become a fan on Facebook go to www.facebook.com/heineken. To view
videos, subscribe to our YouTube channel at www.youtube.com/heineken.
Enjoy Heineken Responsibly
Heineken continues to integrate its responsible consumption program into
all activities. ‘Enjoy Heineken® Responsibly (EHR),’ our global
brand-led approach to promote responsible consumption, first launched in
2004. Whilst the Enjoy Heineken® responsibly is the flagship of our
commitments, we are of course promoting responsible consumption
throughout our brand portfolio. As an industry leader, we believe we
should lead by example, playing an active role in promoting responsible
and moderate consumption of alcohol.
HEINEKEN employees are ambassadors for our responsible consumption
agenda and, around the world, many markets have developed tailored
activations to spread the message locally. We also work in partnership
with many stakeholders to encourage responsible attitudes and to
understand and address alcohol misuse.
About Red Media Africa
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